Girl On Your Mind
Girl On Your Mind was born from a desire to create both stylish and timeless garments that are ethically made using sustainable materials. Started as a passion project between two friends, co-founders Maxine and Simone recognised a need for more individualistic statement pieces within the local slow-fashion market and aimed to fill this gap by drawing inspiration from European high streets and offering designs that are truly unique and unlike anything offered in South Africa. Girl On Your Mind aims to give the discerning fashionista a sustainable alternative to fast fashion. Based in Durban, South Africa, we design and locally produce small runs of timeless and versatile garments that transcend season and trend. At the core of our business lie three fundamental values; quality over quantity, ethical and sustainable production, and a desire to create a deeper connection between our clothing items and the people that invest in them.
