We launched Aoife® ( EE-fa) behind the scenes in 2017, it has been slow and sometimes difficult to get a completely circular brand to fruition but it has been worth it. We’ve been developing recycled fabrics with our partners, designing innovative products and testing these fabrics for functional performance. I am so proud of our Irish heritage, the people , the language , the country and our brand which is ethically committed to the care, beauty and preservation of nature while promoting a sustainable lifestyle.
Our bags are designed cradle to cradle within a circular framework model. We make no compromises concerning our ethically made luxury bags and we hope to demonstrate how brands can be innovative, modern, and be fully sustainable while maintaining high-standard, desirable designs.
Luxury fashion is, above all, environmentally and socio-economically sustainable — from scratch.
“Sustainability is about people and the health of our community. It’s about environmental conservation, economic development and social responsibility. You can have luxury from an original source of waste, this is the beauty, the beauty of regeneration, just like the seasons changing.”
Every aspect of our circular production is carefully planned to establish a circular model – redesigning waste into new products. Rather than using virgin materials in the production process.
From waste to wear, we transform waste into new functional and versatile products. The products embody smart, traceable solutions that recognize the interconnectedness of the world and the human element associated with it. This approach makes our brand fully transparent. To combat carbon footprint, fabrics, metals, and manufacturing all take place in immediate proximity of each other.
“Nature creates circular systems, while humans set up linear ones. For this reason, there is no ‘waste’ in nature. We need to work in harmony with nature to preserve life and create a closed-loop, circular fashion process understanding the whole life-cycle of a garment. It’s all a shift in the mindset: a circular economy and circular product like ours is restorative, regenerative by purposeful design. It replaces that idea of end-of-life with a sustainable shift in mindset to restoration. At AOIFE ®, we provide products for the conscious community.”