Plain Tiger Spotlight: touché

Sweet dreams are made of this

By Renee Fortune

Many think of a balanced diet and regular exercise as being the pillars of a healthy lifestyle. But we’re leaving something out that’s equally as important. Sleep is essential to healthy living, with far-reaching benefits that extend to aspects such as mental health, stamina and emotional wellbeing. 

When we sleep, our bodies heal – it’s a built-in restart button that’s vital to sustaining life, especially when it’s in the fast lane. Sleep scientists and holistic healthcare workers invented the term, “sleep hygiene” to refer to the daily routines and practices that bring about the conditions that are most conducive to much-needed rest. An important part of practicing good sleep hygiene habits involves creating a safe, peaceful bedtime environment. And; as it were, there’s more to this than it may seem. 
For Michelle Tweddle, founder of touché, the journey to better sleep began with luxurious and comfortable bed linen. As a sufferer of acne and insomnia, it was also important for her bed linen to be hypoallergenic, gentle on the skin and hair, and breathable. There was also another key factor to consider – it needed to be ethically and sustainably sourced and produced. 

Her search for bedding that ticked all these boxes led her to the doorstep of innovation – an eco-friendly textile made from eucalyptus pulp, called TENCEL™ Lyocell fibres. It was the perfect vegan, cruelty-free alternative to traditional silk, and this “cloud-like luxury” was exactly what she’d been looking for. So, empowered by her personal mission to “reinvent the world of beauty sleep,” Michelle set out to create a range of pillowcases. 

This flagship product soon became a crowd-favourite and offered a sleep solution that’s hypoallergenic, anti-bacterial and most importantly, kinder on the hair than other fabrics known to cause fuzz and frizz. The brand soon earned itself a reputation for being a pioneer in sustainable sleep technology, and 9 months after the launch of its range of pillowcases, touché released a range of sheets. The moisture-wicking character of TENCEL™ Lyocell fibres allows for the perfect temperature regulation – in summer, it offers lightweight, breathable cover and in winter it keeps the bed warm and toasty. 

When it comes to reconnecting with your inner peace, touché provides the whole package. With the Sheet Set, you’ll have everything you need to dress your bed in linen that will take you to cloud nine and back in sumptuous luxury. 

With the growing, global community of conscious consumers, there has never been a better time for touché to make its mark as a leader in sustainable luxury. As Michelle explains:

“We’ve seen an increasing awareness and demand for sustainable and ethical products among consumers. People are becoming more conscious of their impact on the environment and are actively seeking out products that are eco-friendly and cruelty-free. 

The pandemic also changed the way people think about their homes and the importance of creating calming living spaces. Conscious consumers are also willing to pay more for products that align with their values and beliefs. Our commitment to sustainability and ethical production practices resonates with this awakening.”

In keeping with the brand’s earth- and people-first philosophy, the leading colourway of its products is green. This is complemented with all-season, earthy shades as well as a few dusty tones that will bring the magic back to muted aesthetics. 

As Michelle puts it, these neutral shades are designed to bring you “down to earth” in a real and tangible way, creating an environment for sleep that is soothing and free from sensory distractions. 

Lay back, read a book, reflect. Touché is an invitation to slow down, shake off the busyness of the day and drift off to wherever it is your mind and body wants to go. 

Here’s to many days and nights of sweet dreams.

Discover touché