As you’ll see when you browse the collection, the first nine designs are varied in character. There’s something for those who like to tone things right down to a dual colourway, but there’s also something for the more extravagant among us, who aren’t afraid to take things a step further.
Each chapan is made from cotton and has a super soft silk lining. The dyes used for each piece are natural and chosen for their low environmental impact. To buy a chapan from ALEKSANDRA VIKTOR is to buy an heirloom that is woven to last for a lifetime – and then some. It’s the kind of piece you need for that capsule wardrobe you’re building. Because trust us, you won’t find anything more versatile. These coats can literally work just as perfectly with a jeans and tee combo as they would with a red carpet look.
For Aleksandra, the process of building her brand has required laser focus. So she decided to start with creating one piece and doing it brilliantly. Over time, the range has extended to include pillow covers, but the chapans will always be the heroes of the range. Her process is a reflection of a broader philosophy that encourages lovers of fashion to choose their garments wisely, thoughtfully and with intention. Each piece brings with it a different dynamic. In inspiring her customers to consider each piece they add to their wardrobe, Aleksandra hopes to communicate the fact that fashion is not a superficial undertaking. Instead, our clothes should represent a part of who we are as well as the generations that have gone before us.
By bringing the fruits of the loom to a wider global audience, she hopes to put the spotlight on the immense talent that has been reawakened by sustainable fashion brands, and their ability to uplift and empower local communities.
Some people dress from the top down. Some people start with their shoes. When you own a piece by ALEKSANDRA VIKTOR, you’ll start with the coat – every time.