A niche perfumery.
*Apartment is a somewhat unconventional exploration of our visual surroundings through scent.
Working with a process of creating scent from image, *Apt breaks down its perceived elements and what they evoke, whether simple and obvious or obscure and subjective. These elements are then blended and recreated into a wearable scent.
Finding the spoon-fed-romantic-story branding approach of fragrances stuffy and dated, *Apt attempts to make the line entirely devoid of romantic notion, leaving the wearer to experience the fragrances as they please and wear them as they will.
All scents designed, developed and produced in Johannesburg South Africa.
All scents are unisex.