We are a Cape Town-based brand with a focus on supporting local craftsmen and women.
As a brand, we want to be innovative in design and function. Mooi is a piece of art as much as it is a mirror. You can buy mirrors everywhere, we’re not a mirror company - we are handcrafted artistry with function.
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Our shipping system is carbon negative, which means that getting your products to you does not cost the planet or its people in any way. Carbon negativity is earth positivity.
The stories behind the brands that we feature, matter to us and we know they matter to you. We tell these stories via #PlainTiger_Spotlight, providing deep insights into the inspiration behind the work that our independent fashion designers and artisans produce as well as their production methods and their commitment to our conscious criteria.
Made to order fashion is also slower to produce and is therefore more environmentally sustainable, causing less wastage and avoiding over-production. As a movement, made to order promotes a culture of quality where people come to appreciate and cherish their garments as heirlooms rather than just seasonable pieces that quickly go out of fashion.
