The Idō Movement
Inspired by the natural movement of the body, The Idō Movement was created with the intention to create a sustainable alternative for athleisure and dancewear for the ‘movers’ that transcends as a lifestyle brand.
Idō ("EE-doh") is a Japanese word that means movement, change, shift, motion. A dual meaning that pushes us to Move as dancers do and to Move (shift) to a more Sustainable Lifestyle.
Each piece is inspired by a dancer in the Middle East and is designed to fit in with every occasion and activity in our daily life. We believe less is more, and that's why every item is made from quality sustainable fabrics (regenerated or organic) to provide a garment that will last and protect the environment.