What is Clean Beauty?
With words such as green, natural and organic we are often misled into thinking a product is ‘clean’ without checking the label. Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is green/natural/organic it doesn’t mean it is clean. Clean Beauty, at its core, is a product that is safe to use with no harmful ingredients (to reiterate: not chemicals, but ingredients!).
Small batch production has taken off in the last 2-3 years with local businesses taking the lead. From decor and beauty to food brands, we are seeing a huge shift in expectation from consumers as well as brands leading the process. Conscious consumers are moving away from mass-produced, large-scale beauty products to sustainable and eco-friendly makeup brands that operate along ethical lines. A renewed focus on zero-waste makeup is also part of this planet- and people-conscious movement.