HEL Extrait De Parfum

HEL Extrait De Parfum

Regular price$122
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Full body intoxication. Sweet sans nausea - balanced with fresh and crisp, this scent is all about being delicious, luscious, bright and filled with sunshine while wrapped in cashmere scarves.

What you're smelling: Grapefruit Marsh,Tuberose, Cajeput

Hel exists firmly in beauty, eclecticism and endless charm. This scent’s energy is palpably electrifying and immediately volts through the wearer to their very core.

Hel is a choreographed explosion of joy, colour, laughter and unadulterated energy. It is a scent that is all-encompassing, that never gives up and continuously morphs to keep you intrigued, just when you think you’ve experienced all of it. It goes above and beyond your greatest expectations.

Size: 50ml

beauty

What is Clean Beauty?

With words such as green, natural and organic we are often misled into thinking a product is ‘clean’ without checking the label. Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is green/natural/organic it doesn’t mean it is clean. Clean Beauty, at its core, is a product that is safe to use with no harmful ingredients (to reiterate: not chemicals, but ingredients!).

Small Batch production

Small batch production has taken off in the last 2-3 years with local businesses taking the lead. From decor and beauty to food brands, we are seeing a huge shift in expectation from consumers as well as brands leading the process. Conscious consumers are moving away from mass-produced, large-scale beauty products to sustainable and eco-friendly makeup brands that operate along ethical lines. A renewed focus on zero-waste makeup is also part of this planet- and people-conscious movement.


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