Hi, my name is Lucie, and I am the mother of l u•c i e e.
I am not a designer by trade and my path to launching my business has been somewhat extraordinary. I grew up in a communist country, where I didn’t see excess or choice and I couldn’t seek the latest fashion. As a teenager I made my own clothes using fabrics available in one of the two stores in my city, or up-cycled my mother's wardrobe - yes this concept is not new.
Aged 20 I based myself in London to study International Relations. Little did I know that my decision to part with the familiar to embrace the new would lead to a decade-long and fulfilling career in Europe and Asia, supporting adolescent youth around the world.
What lies behind l u • c i e e is not an ambition to make a mark in the fashion industry ... the reason I do what I do is that 'I care'.
I care to live a slow-er life.
I care to be connected to nature.
I care for most of things to be minimal yet rich.
I care to provide fair livelihood opportunity to the women and men I work with on this island, and away.
I care to build strong human connections, partnerships and join in collaborative efforts with like-minded businesses.
I care to inspire other women to make meaningful purchases.
I care to play my role in shifting the paradigm of fast fashion towards a conscious consumption.
Occasionally, I care to dip my feet in sand and hug the Earth with my toes.