DOH TAK KEH
Upon graduating from Parsons School of Design (New York), I had the wonderful opportunity of working with Fashion houses such as Oscar de La Renta and other artists/designers during my stay in New York.
I also had a chance to briefly work at a Fast Fashion company, the process of which made me realize what I would NOT like to indulge in the future.
In February 2017, when i was visiting my home city (Mumbai) for a holiday, i received an opportunity to design a collection for a runway show that involved Textile Artisans/Weavers of Kutch (Gujarat, India). The agenda of the show was to highlight handmade Indian Textiles fused into contemporary Fashion. This episode made me realize the immense skill that India has to offer and lead me to leave the commercialism of New York Fashion and engage directly in Indian artistry and talent.
Upon returning to Mumbai in 2017, I started a photo blog called 'Know Your Darjee', a platform that brings recognition to every individual who contributes to the creation of a garment by narrating their journey, emotions, and workings of the fashion industry. Keeping a similar concept in mind, I established my personal clothing brand, “Doh Tak Keh’ which intended to ignite conversations about sustainability via my work of Art. I started off on an artistic note and wanted to reinvent the idea of avant garde fashion in India. Eventually, I developed a ready to wear line and started to sell through social media, website, retail pop ups and exhibitions.