Kathryn Jones Hand Blended Serums (or KJ Serums for short), was a brand born out of that wonderful ‘mother of invention’ we call, ‘necessity.’
Founder Kathryn Jones had built a successful career in the UK bio-pharmaceutical sector, but felt that not only were the major skincare brands too expensive, but many mainstream products simply did not produce the kind of results she was looking for. In addition, she found that many ‘off-the-shelf’ skincare brands were packed with preservatives and chemical additives that aren’t good for the skin.
Kathryn dreamed of creating a skincare brand that was both “clean and effective”, because in her world, those two notions should never be seen as mutually exclusive. That was the beginning of KJ Serums, a brand founded in 2017 to bring women (and men!) products that harness the efficacy of fresh, active ingredients.
In a recent interview with Cosmopolitan magazine, KJ Serums was referred to as “couture for the face.” And while apparently you should never judge a book by its cover, when you hold one of Kathyrn Jones’s elixirs, you’ll immediately realise that you’re holding something truly high-end. Each serum comes packaged in a dropper bottle, with a sophisticated label. In the range, you’ll find “HA-ppy face, Hydrasilk, Essential Glow” and our favourite, “Skin Karma.”
When it comes to the formulas for her products, the ‘less is more’ axiom definitely applies. Kathryn pares down each blend to allow for ‘minimum ingredients and maximum results’.
KJ Serums has established itself in the UAE market, as part of a sub-sector of the wider beauty market that believes that looking after your skin should never mean slathering on harsh chemicals or turning a blind eye to the journey that product took before it reached the shelf. As KJ serums expands to a broader global audience, it does so having captured the hearts and minds of a loyal customer base in the UAE.
A collection of before and after pictures sent through by happy customers is testament to the effectiveness of KJ Serums. Pigmentation is reduced, dull skin looks brighter, acne scars are reduced and skin looks smoother and refreshed. These are the kind of results that keep Kathryn’s customers coming back and prove how effective Mother Nature’s own ingredients can be at making you look and feel healthier and happier.