If ever a handbag could embody the vibrancy and urban energy of New York City. If ever a handbag could give you that ‘I’ve arrived’ feeling. If ever a handbag could epitomise what it means to be unapologetically cosmopolitan, it would be a GUNAS handbag. And here’s the best part – it does all this without harming people, animals or the planet.
Handbags and accessories by GUNAS are the kinds of items that will catch your eye even when the style is completely out of your comfort zone because each design is so-darn-delightful.
GUNAS was created by Sugandh G. Agrawal, an industrial designer, activist and admitted fashion addict. In 2009, Sugandh said goodbye to the corporate world where she held a position as an industrial designer at KitchenAid, and decided to put her stamp on the ethical fashion industry. Initially, she produced accessories under the MADE IN NYC label. She conducted thorough research in countries like Mexico, Brazil, Hong Kong and India to find the best manufacturing hub that would produce work that does not compromise on quality or the welfare of workers. Today, GUNAS is at the forefront of activism. I like to think of it as art activism, because each accessory is a piece of wearable art that’s designed to make a statement and to make it for a long time.
Standing by her belief in ‘high fashion, zero cruelty’, Sugandh brought her vegan philosophy into her approach to fashion and decided to produce accessories that did not cause harm, in any form, to anyone. Animal, human and environmental welfare is at the heart of her brand, and this deep-seated passion translates into practical, meaningful action. A portion of the proceeds from the sales of GUNAS accessories are donated to a number of charities including the Woodstock Farm Sanctuary, the K9 Youth Alliance and the Coalition for Healthy School Food.