Did you know that you have a right to clean, unpolluted air? If you didn’t, now you do. As of 2021, the United Nations General Assembly declared that all humans have the right to a healthy environment – including clean air, water and a stable climate. In light of the climate crisis, placing human rights at the centre of positive change is a particularly effective way of illustrating how imperative it is that the world, and industry as a whole, makes a few key fundamental changes.
The creators of Briiv believe that everyone, everywhere, should “care about air”. Because it’s an involuntary process, many people fall short of understanding how important breathing is to human existence. Our intake of air, the way we process air in our bodies, and the kind of air we breathe makes a significant difference to how we sleep, how much energy we have throughout the day, and the state of our cognitive functioning.
As the world’s most sustainable air purifier, Briiv brings a whole new meaning to what it means to ‘get some fresh air’. Before we dive into why Briiv’s construction is such a giant leap for sustainable product design, let’s take a moment to appreciate its unique aesthetic.
At first glance, it appears that Briiv is ahead of its time – an object belonging to a future reality. But there’s nothing science fiction about Briiv. It’s the perfect invention for this current era. It represents a shift from appreciating beauty because it’s something that makes us feel good, to appreciating beautiful objects that also have a beautiful purpose.
Briiv bottles the aesthetic of the natural environment, while also harnessing its unmatched ability to produce the very substance that keeps our hearts pumping. You could think of it as the futuristic version of the beloved household plant. It’s got everything there is to love about bringing nature into your home – a scientifically formulated layered design consisting of 90% natural and renewable fibres, housed in domed glass. It’s the desk accessory, coffee table feature, room focal point and living room conversation-starter you didn’t know you needed.