“We see our customer journey as a love story, captured across a crowded room.” ~ Joy Isaacs, Founder, ARgENTUM ~
The idea for ARgENTUM came to founder Joy Issacs in a dream from which she woke with a clear vision to create a skincare brand that harnesses the power of colloidal silver – one of the oldest substances used as an anti-bacterial and anti-inflammatory treatment.
Isaacs grew up in a home where colloidal silver was used to treat wounds and skin problems. Later in life, she discovered the power of silver first-hand while recovering from surgery and using silver-infused wound dressings. ARgENTUM is a brand born out of experimentation and inspiration – one that represents the future of the dermo-cosmetic industry.
The ARgENTUM range of skincare is based on ground-breaking science that explores ways in which to use silver as a way to treat and beautify skin. Operating according to an ethos of “beauty-through-balance,” the formula for each product is anchored on a patented blend of Silver Hydrosol and DNA HP. This clinically-proven combination produces exceptional results in promoting the health and appearance of skin.
As Issacs elaborates: “We believe that at the very core of beauty is balance, and it’s only once we have achieved this within ourselves that beauty can truly radiate. So with every jar, you will receive one of twelve archetype cards, delivered by chance but always with love.”
ARgENTUM (which means ‘silver’ in Latin) is a brand that combines elements of masculine strength and feminine intuition. The end result is a multi-tasking, unisex skincare brand that homes in on the healing aspect of beauty – a concept that evades shallow interpretations and touches on the need for people to heal themselves physically, emotionally and spiritually.